10 Marketing Content Related Projects That Can Stretch Your Creativity
Marketing Content Examples For B2B Businesses
The most effective marketing content connects with consumers at an emotional level. It gives new concepts and ideas to help people solve problems.
It doesn't matter if it's a captivating video or a thorough white paper, the best marketing content provides value for its viewers and achieves its branding goals. Learn from these eight branded content examples that do it right:.
Blog Posts
Blog posts are a very popular kind of marketing content marketing services that businesses use to share insights, thoughts and stories on their websites. They can be informative or cover any subject. They can contain videos, images or even audio to make the content more interesting and improve on-page search engine optimization (SEO).
To write high-quality blog posts first, you need to conduct market research to establish and confirm some key facts about your target audience. Once you have a clear understanding of your audience you can begin brainstorming and writing.
Common types of blog posts are listsicles, how-to articles as well as infographics and curated collections. These kinds of blog posts ensure that your website is full of variety and provides the kind of content that your customers expect.
A how-to blog post is a good example. It can help your audience learn new techniques and assist them in solving an issue. This makes it a crucial piece of content for marketing that keeps your readers engaged. A collected collection is a particular kind of blog post that shares several actual examples to prove a point. This kind of blog post can be used to promote the brand and boost its credibility.
Case Studies
Case studies may not be as exciting as a viral article, but they are still one of the most effective marketing tools you can design. They are great for showcasing your expertise and building trust with potential customers. A good case study is about helping your audience solve the problem by demonstrating how your company's product or service has helped a customer solve a similar problem.
You can use a variety of content formats to make your case studies more engaging, including videos and infographics. Be cautious not to transform your case studies into advertisements because this could damage the credibility of your company. Instead, focus on creating a valuable resource that will inspire and empower your readers.
You can also use case study to show testimonials from clients and user-generated content. This increases trust and makes your website more credible. UGC is particularly efficient when it's supported by data.
White Papers
Contrary to feature articles and blogs white papers are generally long-form and offer a deeper knowledge and depth of research. B2B brands use them to show their leadership in their field or offer an unique perspective to help customers make buying decisions, learn more about their industry, or resolve issues for their business.
Due to their high quality of deep content They are an excellent way to build trust with readers who are not experts and positioning companies as a trusted source of information. They also assist in moving potential customers through the sales funnel.
White papers can come in many formats but the most effective ones are tailored to specific groups. This means that everything from your tone of voice to the distribution strategy should be tailored to your ideal reader.
White papers are typically used to share research findings. However, it is easy for them to drift away from the area of practical application and into the realm of theoretical. Backgrounders and problem-solving papers should include some form of success stories to keep readers interested. White papers are also increasingly incorporating interactive designs. They allow readers to filter tables and charts to concentrate on only the information that they want. This makes it easier for the reader to digest and navigate through the sales channel.
Videos
Videos are a great way to engage your audience. They're also a great method of marketing in a lively and interactive way. They're perfect to capture the attention of your customers and also presenting complicated concepts easily.
Tutorials, instructional videos and demonstrations are among the most popular video types. These videos are created to assist your customers in learning about your products and services, while also increasing customer loyalty.
These videos are an excellent way to showcase your industry's expertise and can be shared on social media, in blog posts, or even as part of a sales presentation. These videos can be an excellent way to connect with your audience. Particularly, if they're relevant and relate to current events or movements.
You can use testimonials to increase trust in your brand and entice new prospects. You can ask your current clients to record their experience with your brand or jump on Reddit and hold an AMA (Ask Me Anything) session. You can create screen-share videos and how to videos that are titled in accordance with specific issues. For instance, if you have an e-commerce service that helps small to medium businesses manage their online store, name your video "How to Create a Shopify Store". This will assist you in ranking it in search engines.
Testimonials
Testimonials are another type of social proof that makes people believe in the credibility of a brand. They can be written or video format and are a powerful way to increase sales and improve a company's online image.
Testimonial content is useful because it focuses attention on the requirements of the customer and how the company's product or services solved their problems. It also gives credibility to the company since it demonstrates that other customers have also used the product.
If you decide to use testimonials make sure that they contain the name, company name, and the name of the person. This will boost their credibility. Make the testimonials as personal as you can by adding a face. This will also help create an emotional bond between customer and brand.
While some companies prefer to have a separate testimonials page however, you can also incorporate them into other pages of the website. If a testimonial refers to an item for example it could be displayed on the relevant page for the product or checkout page. This will keep the testimonials section from being less frequented than other pages, but still offering the same social proof.
Interactive Landing Pages
Interactive elements on landing pages boost the engagement of visitors. This type of content can help you achieve the goal of converting visitors into leads. Interactive pages are more engaging than static pages using the usual signup form and marketing content.
In this interactive landing page for Mooala dairy-free milk, the brand uses an engaging approach to explain its product's benefits while keeping the user interested. The landing page has an easy sign-up form that offers multiple options, which shortens the process of converting further.
This interactive landing page by TransferWise is another example. The first page offers real-life stories of success and social proof to reassure prospective customers that the service is worthwhile and then lets them fill out a short form to learn more about how the service functions.
For b2b content marketing agency marketers selling high-priced products landing pages are an opportunity to create a list of leads. You can offer a no-cost eBook, webinar, free trial or any other type of content to entice your audience to sign up in exchange for their contact information.
Headache Trackers
Content should inform consumers about headache triggers, and how to treat them, during the initial stage of consideration. Infographics that give information on the causes of headaches or white papers that present proprietary research on headache relief are some examples. White papers require readers to share their email address to gain access which helps to build brand credibility and trust with prospective customers. Minen states that headache trackers, which allow users to monitor their levels of stress and food intake, could be useful for the consideration stage. But, users should be cautious when making assumptions based on information from the tracking, she says. It may not reflect the true nature of triggers for headaches.